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Lloyd Howell, the NFL Players Association’s new executive director, isn’t your typical hire. He comes from a background in defense contracting and consulting, not professional football. Despite initial challenges finding his way around, Howell has quickly embraced his role. His year on the job has been a whirlwind of fact-finding missions and relationship building with players, owners, agents, and coaches.
Why trust an outsider?
Howell’s outsider status is precisely what some players find appealing. He lacks the baggage of past negotiations and brings a fresh perspective to the table. His analytical mind and business acumen impressed the selection committee, who were particularly impressed by his willingness to question traditional practices.
Building bridges
Howell understands the importance of strong relationships. He has spent his first year meeting with all 32 teams, fostering dialogue with owners and players alike. His goal is to move beyond the traditional “us vs. them” mentality and establish the players as business partners, not just commodities.
A long-term vision
While immediate concerns like playing surfaces and penalties are on Howell’s radar, he also has long-term goals. He envisions a future with revenue-sharing models that benefit players more directly, potentially including equity stakes in teams. He also sees international expansion as an opportunity and wants to ensure players are fairly compensated for additional games.
Communication is key
Howell prioritizes education, both for himself and the players. He seeks solutions through data-driven analysis and open communication. He is actively reaching out to rookies, ensuring they understand the benefits of the union and how it can support them throughout their careers.
Beyond the contract
Motivated by a desire for player well-being, Howell sees his role as more than just securing lucrative contracts. He wants to ensure players have access to resources and support systems that promote long-term financial stability and physical and mental health.
A new era for the NFLPA?
Howell’s arrival marks a shift in the NFLPA’s leadership. His business background and collaborative approach offer a fresh perspective on navigating the complex world of professional football. While challenges remain, Howell’s commitment to player advocacy and long-term vision position the NFLPA for a potentially transformative era.
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